WITCHY COOKIES
Witchy Cookies are cleansing cookies that, in addition to providing nutrients, help the body carry out natural detoxification and purification processes.
The ingredients contribute in different ways to the body’s detoxification processes: they maintain and protect the liver, provide benefits to the urinary tract and kidneys, control inflammation and among other benefits, regulate blood sugar levels.
The visual proposal aims to be disruptive, original and unprecedented, capturing the attention of potential consumers.
The design is thought around a specific persona: the over-the-top spiritualist artist who always looks on the bright side, likes to maintain a healthy and balanced diets and seeks to consume natural and organic products.
Two selected proposals undergo a validation process utilizing 2 tools: surveys and data analysis with SPSS Statistics.
Based on the results, the consumer-preferred proposal undergoes a second validation process, incorporating visual element compositions, surveys, and data analysis with SPSS Statistics.
